Saturday, 21 August 2010

Ross Andersson Wins LPA Urbanscape Silver Award

LPA Urbanscape Series Silver Winner

Ross Andersson began his career as a fine artist, studying painting, filmmaking and photography before discovering a passion for fashion photography. He's been creating intense and iconic imagery for the fashion and beauty industry's advertising scene since 2006. His commercial clients include Macy's, Aveda, Regis, Mia and Maxx and L'Anza Hair Care.

The images which won him Silver in our Urbanscape series entry competition - the mezzanine project - are a new and evolving series exploring the aesthetic abstraction and ideology of modernist public spaces. "The project is a study of line and perspective," he says, "where social intent is purposely concealed. Stark, structural landscapes of concrete and rebar create new narratives that belie function and revel strictly in form, leaving the viewer to invent their own understanding of the meaning and purpose of these strange and compelling landscapes."

Ross enjoys entering competitions, feeling they give him a great opportunity to place his work in front of a different type of audience to his normally strictly-commercial clientele.

He recalls one of his most memorable commercial commissions. "It was a photo story for a hair care client," he says. "The wardrobe was created by gluing together hundreds of paper doilies from the supermarket. It was really outrageous and a lot of work, but the end product was stunning. It won the Grand Prize at the North American Hairstyling Awards show."

Ross is currently finishing Phase Two of his mezzanine project and plans to travel to south America to shoot Phase Three. He'd like to exhibit this Silver winning series and eventually publish a book of the entire collection.

Ross Andersson LPA Portfolio and Profile.

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